The speed of your website is crucial to your success.
The themes I build or use are optimised to be fast and accessible. I minify scripts and styles, remove unnecessary bulk, making your sites faster and perform better. Most of my sites load under 3 seconds.
Page speed is a measurement of how fast the content on your page loads.
As illustrated above, have a look at Google page speed test for one of my posts that loads in less than half a second on Desktops and in just a second on Mobiles!
As illustrated below, also have a look at page speed test for Marella Granite & Marble, a client whose loads in less than a second!
Google has indicated site speed (and as a result, page speed) is one of the signals used to rank pages. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.
Nobody likes a slow website!
Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.
How do I improve your page/site speed?
Here are some of the many ways I can increase your page speed:
- By optimising your code (by removing spaces, commas, code comments, formatting, and unused code).
- Avoid redirects
- Leverage browser caching
- Optimise images – ensure images are no larger than they need to be, that they are in the right file format and compressed for the web.
- Use pure css buttons and icon fonts (which means fewer HTTP requests) rather than images .
- Reduce unnecessary plugins.
Want your site to load in under 2 seconds? – Get in touch today!