The speed of your website is crucial to your success.
The themes I build or use are optimised to be fast and accessible. I minify scripts and styles, remove unnecessary bulk, making your sites faster and perform better. Most of my sites load under 3 seconds.
Page speed is a measurement of how fast the content on your page loads.
Checkout GT Matrix Report for post on this site that includes several images and a slider – but still loads in under half a second (363 milliseconds).
As illustrated above, have a look at Google page speed test for one of my posts that loads in less than half a second on Desktops and in just a second on Mobiles!
As illustrated below, also have a look at page speed test for Marella Granite & Marble, a client whose loads in less than a second!
Google has indicated site speed (and as a result, page speed) is one of the signals used to rank pages. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.
Nobody likes a slow website!
Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions. The post Evaluating page experience for a better web (on the Google Web Master Central Blog) highlighted that Google measures how users perceive the experience of interacting with a web page.
How do I improve your page/site speed?
Here are some of the many ways I can increase your page speed:
- By optimising your code (by removing spaces, commas, code comments, formatting, and unused code).
- Avoid redirects
- Leverage browser caching
- Optimise images – ensure images are no larger than they need to be, that they are in the right file format and compressed for the web.
- Use pure css buttons and icon fonts (which means fewer HTTP requests) rather than images .
- Reduce unnecessary plugins.