How to Write a Page or Post That Gets Lots of Traffic in 2021

The post

How to Write a Page or Post That Gets Lots of Traffic in 2021

first appeared on VJ Design.

Write a Blog Post That Gets Lots of Traffic. Content driven SEO.
Content Driven SEO

Optimise your pages and posts for people and your content will rank better in search engines.

To ensure that your pages and posts rank well in Google and end up driving loads of organic traffic to your site, you need to take care of a few things when writing your posts or pages.

  1. Do your research to identify topics that you want to write about
  2. Create an outline – i.e. headings and sub-headings
  3. Write a rough draft (in OneNote, Google Docs or Word)
  4. Copy-paste your content into WordPress. Ensure that:
    • Page titles grab the attention of people
    • You create enticing Title Tag to make users click on your page in SERPs
    • Meta Descriptions summarise your page/post content
    • You use simple and friendly permalinks
    • Text, lists and images are easily added using the block editor
    • Create Links to internal content and external sites
    • Make your content more accessible to search engines using Structured Data
    • Other SEO steps are taken to ensure your site loads fast and is legible across all devices
  5. Get feedback and make necessary changes before you hit publish

Want to increase traffic to your website but don’t know how?
Learn more about my affordable results-focused SEO

Basic on-page optimisation steps to write awesome blog posts or pages

Time needed: 10 minutes.

WordPress block editor (Gutenberg) makes it easy to add your content (text, images) while Yoast helps you send the right signals to make your content stand out in Google.

Here are key steps to adding a page or post in WordPress.

  1. Page Title and content

    WordPress makes it easy to add your page title and your page content.

    wordpress-title-content-yoast

    Write great page titles that would grab the attention of people and you wouldn’t need to modify them for search engines. Similarly, after the page title add a paragraph or two to summarise your page/post.

    When the Yoast SEO plugin is active, you can see a preview of how your page or post would look on Google. We can use Yoast to improve the way we look on Google and other search engines.

  2. Create an enticing Title Tag

    When you search for a keyword in a search engine like Google, one of the first things your visitors see on the Search Engine Results Page (SERP) is your Title tag. It is visible as a link in blue colour.

    Use your title tag to entice your visitors to click and navigate to your site. Include the key phrases (keywords) in the title tag focussed on search intent – but make it stand out. Learn more about How to Craft the Perfect SEO Title Tag.

    By default, your page/post title (h1) is displayed as your SEO title on SERPs. Write great page titles and you wouldn’t need to modify them for SERPs.

    Use Yoast SEO to optimise your title tag. Yoast provides a preview of what your title tag would look like on Google (both Mobile and Desktop).

    wordpress-seo-title

    Enter your title tag into the SEO title field. Keep it to around 60-70 characters to avoid your titles from being truncated by Google.

    Yoast helps you by indicating with a bar below the SEO title field which will be:
    green when the title tag is of ideal length,
    orange when there is room to add more text and
    red when it is longer than ideal length and is going to get truncated.

  3. Meta Descriptions to summarise your page/post content

    This a summary of your post or page. Search engines typically show this summary as the snippet below your SEO title. In some cases, Google may use its Artificial Intelligence to display some other text from your content as a snippet.

    The Meta description (summary) helps people understand what your page is all about – and since it helps people it also improves your SEO.

    I usually provide a short summary of the page or post as the first paragraph of content after the page title. I also set up Yoast on my sites to pick up the post excerpt or first few lines of content as meta description; just in case I forget to create a meta description manually. Learn more about Meta Descriptions and why they are important for SEO.

    Use Yoast SEO to optimise your Meta description tag. Yoast provides a preview of what your meta description (snippet) would look like on Google (both Mobile and Desktop).

    wordpress-seo-meta-description

    Enter your meta description into the Meta description field. Keep it to under 160 characters to avoid your summary from being truncated by Google.

    Yoast helps you by indicating with a bar below the Meta description field which will be:
    green when the tag is of ideal length,
    orange when there is room to add more text and
    red when it is longer than ideal length and is going to get truncated.

  4. Use simple and friendly permalinks

    The permalink is the full URL you type into your browser to bring up your post or page. It is a permanent link to your page/post, hence the name permalink. It includes your domain name (e.g. vjdesign.com.au) plus a slug (e.g. SEO-optimisation) which comes after the domain name.

    The URL of a page should be:
    – unique (to avoid duplicate content issues),
    – short (easier to type, remove ‘a’, ‘and’, ‘the’ etc without any funny characters),
    – simple and user-friendly (memorable and readable rather than a bunch of keywords or numbers)

    The default permalink settings for your WordPress are plain and not user friendly. For example, the plain URL for this page is https://vjdesign.com.au/?p=388

    Go to yoursite.com/wp-admin/options-permalink.php
    and set your permalinks to Post name e.g. https://vjdesign.com.au/sample-post/

    With permalinks set to Post name, WordPress helps us by making our permalink SEO friendly – To create our slug, it copies our page title, then converts the text to lowercase, removes spaces and special characters.

    For example, given the page title for this post “SEO Optimisation: Increase traffic to your website – hire me”, WordPress creates a slug “seo-optimisation-increase-traffic-to-your-website—hire-me”

    Use Yoast SEO to optimise your Slug. Enter a short and user-friendly slug in the Slug field e.g. “seo-optimisation”.

    Yoast provides a preview of what your slug would look like on Google (both Mobile and Desktop). Like the title tag and meta description, the slug is another indicator for users – it confirms what the user can expect to see on your page when they click on your snippet in Google.

    wordpress-seo-slug

    You can modify the slug directly in WordPress (without the need for an SEO plugin). From the page settings menu on the right, under the Permalink section, use the URL slug field to make your slug short and user friendly.

  5. Page contents

    Use the block editor to create your page content. It makes it super easy to format content and integrate rich data…

    Start with paragraph block for information (it is the default block), keep them short.

    Use bulleted and numbered list blocks to make large volumes of text easy to digest.

    Use headings block (h1, h2, h3 and h4) to provide structure to your content and highlight hierarchy. Use a table of contents (anchor links) to help users navigate to different sections of you page that contain these headings.

    Use media blocks: image block, gallery block, media & text block and YouTube embeds to jazz up your post or illustrate a difficult concept.

    Use tables – perfect for sharing and visualising data.

    Make your content visually pleasing, use GenerateBlocks to create backgrounds, grids, buttons and headlines.

  6. Create Links

    The internet is content connected by links.

    Links can be:
    – internal – to other posts/pages/PDFs on your own site. Encourage users to spend more time on your site and introduce them to more of your content by creating internal links. It also helps search engines crawl your sites and understand how your content fits with one another.
    – external – to other websites. When creating external links, mark them as nofollow to prevent losing link equity or sponsored.

    Creating a link is easy, simply select a piece of text and click on the Link icon.

    Highlight Call to Actions using Buttons block.

  7. Use structured data to make your content more accessible to Google

    Yoast provides 2 blocks to add Structured data – The How-to block and FAQ block help you stand out in search results (and even win featured snippet).

    Learn more about How to add a FAQ page in WordPress.

    Yoast implements Schema Markup that helps Google understand better your page (***post coming soon). In most cases leave the schema as default; however, you can tell Google that a particular page is your About, FAQ, QA, Contact or checkout page.
    How to implement schema markup (***post coming soon)


  8. Website performance

    Users find slow sites annoying and leave a site if it takes more than 3 to 5 seconds to load. Google considers page speed a ranking factor – they are keen to show sites that provide a good user experience.

    I use themes and plugins that are lightweight and fast loading – Learn more about High-Performance service.

    Another reason why websites load slowly is because of large images – optimise your images using tools like Image Optim (for Macs) or automatically compress all images that you upload to WordPress using a plugin – get in touch.

  9. Responsive design

    Ensure that your site is mobile friendly and your content is legible on small devices. This includes ensuring that your menus, links and buttons are accessible.

    With more than 50% of all web browsing happening on mobiles and Google penalising sites that are not mobile-friendly.

    Learn more why Mobile-friendly web design is crucial for online presence

  10. Other SEO Settings that can have an impact, Yoast helps us with these

    Use Breadcrumbs as a navigational aid for your visitors. You will notice that I have enabled breadcrumbs and display the same above my page title. It looks like this…
    Home » Services » SEO Optimisation: Increase traffic to your website – hire me

    Use the XML sitemap that is useful for search engines (not necessarily for people – create an HTML site map if your site structure is complicated or large); you can submit your sitemap to search engines like Google, Bing, Yandex etc. My own sitemap is at https://vjdesign.com.au/sitemap_index.xml

    Stop getting penalised for duplicate content – Learn about Canonical URLs – What are they? How to add using WordPress Yoast SEO

    Yoast also updates your robots.txt, and it ensures that only relevant pages that need to be are indexed and regularly crawled. You can control this through the Advanced settings in Yoast for each page, post or product.

WordPress makes it easy for you to write posts/pages that not only look good but can also rank well in search engines. Take care of these few key things when publishing your content.

Creating an effective SEO strategy requires lots of planning, research, and technical know-how. If you don’t know what strategy would work for your site, or if you need a hand with your SEO effort, contact me.

Want to increase traffic to your website but don’t know how?
Hire me – SEO Optimisation Service!

The post

How to Write a Page or Post That Gets Lots of Traffic in 2021

first appeared on VJ Design.

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