Create a How-to guide in an SEO-friendly way (using Yoast How-to Block)

The post

Create a How-to guide in an SEO-friendly way (using Yoast How-to Block)

first appeared on VJ Design.

A How-to walks users through a set of steps to successfully complete a task. Use images and videos to illustrate the text in the steps. Write step-by-step instructions that stand out in search engines using the Yoast How-to Block.

For example, when you look at my Step by step illustrated guide to create an FAQ page, the How-to block has added the required How-to structured data to the code for the post.

example how to guide - Create a How-to guide in an SEO-friendly way (using Yoast How-to Block)
The text on the page is supplemented by code that improves your SEO

Step by step instructions to add a How-to structured data

Yoast How-to block

The Yoast How-to block allows you to add a step and describe the step in detail with text and an image. It adds the necessary structured data markup to make your content more accessible to Google. No code to add/modify! Too easy!!!

Let me show you how by using the How-to guide below :0)

While the method described below is very easy and only takes a few minutes, I am happy to set this up for you and style it to meet your brand. Please contact me.

Total Time: 10 minutes

  1. Install and activate Yoast

    Ensure that the Yoast SEO plugin is installed and activated. Yoast SEO is the #1 WordPress SEO plugin with over 5 million active installs.
    It is likely that you already have Yoast installed.

    To install Yoast
    – From the Plugins menu in your dashboard, select Add New.
    – Search for “Yoast SEO” and Activate the plugin.
    – You will be taken through a 5 min guided process to set up SEO settings.

    install yoast - Create a How-to guide in an SEO-friendly way (using Yoast How-to Block)

  2. Select the + add block button

    Once you select the + add block button, the FAQ block can be found by searching for “how-to” and is found under Yoast Structured Data Blocks. Click to add the Yoast How-to block.

    add yoast how to block - Create a How-to guide in an SEO-friendly way (using Yoast How-to Block)

  3. The How-to content block

    Ensure you set the general Settings for the How-to block:
    – The block displays the steps as an ordered list (numbered list). You can choose to display the step items as numbered or bulleted lists.
    – Describe the duration of the instruction.
    – Set the time needed e.g. 5 mins.
    – Enter the overall description for the How-to guide.

    yoast seo how to block - Create a How-to guide in an SEO-friendly way (using Yoast How-to Block)

  4. Add a step

    Enter a step title, then enter a description for the step.
    Add a step title, then describe it

  5. Add an image

    You can also add an image to illustrate the step description using the + Add image button.

    faq add image - Create a How-to guide in an SEO-friendly way (using Yoast How-to Block)

  6. Add more steps

    Click on + Insert step button to add additional steps.

    Add another step using the Insert Step button

  7. Reorder the steps

    Use the handy Move step up and Move step down buttons to change the order of steps.

    Use the Move step up/down buttons to change the order of the steps.

    Need to delete steps? Just click on the Delete Step (trash can) icon.

  8. Done.

    Once you are done, you’ll have a well-structured How-to guide with valid and properly structured data.
    Click Preview to check if the steps are in order in the site frontend. If not, make the necessary changes. You can set up such How-to blocks on multiple pages or posts (see FAQs below).

    An example step-by-step guide built using the Yoast how-to block

Frequently Asked Questions about How-to Block

What is structured data?

Structured data is code in a specific format so that search engines can read the code and use it to display search results in a specific and much richer way. For more information, refer to https://yoast.com/what-is-structured-data/

Schema.org is an organisation that promotes schemas for structured data including a schema for How-to on the Internet, on web pages, in email messages, and beyond. This helps provide context to search engines like Google.

How do we add structured data?

Adding structured data in the past usually involved copy-pasting code from a site like schema.org and modifying code.

Yoast provides two structured data blocks, the FAQ block and the How-to block. They provide an easy way to add structured data to your site without the need to code.

The How-to block adds the necessary structured data markup to make your content more accessible to Google. Use the Google Rich Results Test Tool to test if the structured data on the page can generate rich results.

Yoast adds the required How-to schema to your page/post. No code! Too easy!!!

Illustrated below, Yoast How-to block helps display your step by step instructions (on the left); while it adds relevant structured data to your page code.

example how to guide - Create a How-to guide in an SEO-friendly way (using Yoast How-to Block)

What is a snippet?

As illustrated below, when you perform a search on Google, most results are normal “snippets”, which display the same 3 pieces of data: Title tag, Meta description and URL.

Typical Snippet in Google SERP

How does How-to block help us? What is a Rich Snippet

This How-to structured data (code) may even help you win Rich Snippet on the Google search results page. i.e. a more visual snippet may be displayed. 

How-to Rich Snippet simulated on Google Rich Results Test

How to rich snippet simulator - Create a How-to guide in an SEO-friendly way (using Yoast How-to Block)

Can I add multiple How-to blocks?

You can the How-to block to any number of pages or posts on your site.
Only add one How-to block per page/post.

Can I add the How-to block in Classic WordPress Editor?

The How-to block only works in the WordPress Block Editor (Gutenberg).
A query from a user about How-to block in Classic Editor answered by Yoast Staff - https://yoast.com/howto-structured-data/#comment-18460533

The post

Create a How-to guide in an SEO-friendly way (using Yoast How-to Block)

first appeared on VJ Design.

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