The speed of your website is crucial to your success.
Our themes are optimised to be fast and accessible. We minify scripts and styles, remove unnecessary bulk, making your sites faster and perform better. Most of our sites load under 3 seconds. As illsutrated above, have a look at page speed test for Marella Granite & Marble, a site that loads in less than a second!
Page speed is a measurement of how fast the content on your page loads.
Google has indicated site speed (and as a result, page speed) is one of the signals used to rank pages. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.
Nobody likes a slow website!
Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.
Here are some of the many ways we increase your page speed:
- By optimising your code (by removing spaces, commas, code comments, formatting, and unused code).
- Avoid redirects
- Leverage browser caching
- Optimise images – ensure images are no larger than they need to be, that they are in the right file format and compressed for the web.
- Use pure css buttons and icon fonts (which means fewer HTTP requests) rather than images .
- Reduce unnecessary plugins.